Team DOP
Jill Vaughan
President & CEO
Jill Vaughan is the President & CEO of the Downtown Orlando Partnership (DOP). Prior to joining the organization in December 2020, she served in a number of senior development and leadership roles with AdventHealth Foundation. Her extensive background in marketing, sales, and fundraising expands and strengthens DOP’s diverse membership, which includes more than 200 of Orlando’s leading corporate, non-profit, and civic organizations.
With goals of shaping the vibrant, dynamic future of the Downtown Orlando business community, Jill is committed to mobilizing DOP’s vision for powering partnerships, uniting common interests, and extending influence. She believes in the future of Downtown Orlando as a premier destination for business, community, and culture.
Jill holds a Bachelor of Arts degree in Marketing from Michigan State University and loves college sports. Although she is a Michigan State alum, Jill’s three sons are all UF Gators, making her one by proxy. In her spare time, the College Park mom enjoys dining out, traveling, and thrifting— especially for mid-century modern finds. She is fortunate for Downtown Orlando’s diverse industry of venues and assets, and relishes her professional role in sharing them.
Madison Haller
Communications & Events Manager
Madison Haller is the Communications & Events Manager for the Downtown Orlando Partnership (DOP). With a passion for storytelling and community engagement, Madison oversees DOP's communications strategy, fostering strong relationships with downtown businesses and stakeholders.
Originally from Maryland, Madison moved to Orlando in 2021 after graduating from Towson University with a Bachelor of Science degree in Mass Communication. Her education in writing, marketing, and public relations has equipped her with the skills to effectively communicate the value and impact of downtown Orlando.
As DOP's Communications & Events Manager, Madison is responsible for event production, member communications, and building strong relationships within the downtown community. Her expertise in crafting compelling narratives and leveraging digital platforms has contributed to DOP's success in promoting downtown Orlando as a vibrant and thriving destination.
In her spare time, Madison enjoys exploring the beauty of Florida with her dog and friends, seeking out new adventures and discovering hidden gems.
Emma Strauss
Marketing Manager
Emma Strauss is the Marketing Manager for the Downtown Orlando Partnership (DOP). With a strong background in marketing, event management, and nonprofit development, Emma leverages her expertise to support the growth of downtown Orlando's community.
A proud Florida native, Emma graduated from the University of Central Florida in 2022 with a Bachelor's degree in Film. While her favorite movie may change daily, her dedication to creating community connections and contributing to the success of downtown Orlando remains unwavering.
In her role, Emma oversees DOP’s marketing efforts and event initiatives, connecting residents, businesses, and stakeholders within the city. She is passionate about uniting people through stories and experiences that showcase the unique character of the city, both in person and online.
In her spare time, Emma enjoys hiking, thrifting, and attending concerts — often combining all three while traveling the world in search of new adventures.
Will Bussey
Member Relations Manager
Will Bussey is a multi-generation Floridian, born and raised in Orlando, where his family has lived and worked for decades. He earned his Bachelor’s Degree from Florida State University and has since dedicated his career to building strong relationships and fostering meaningful connections that strengthen both the local business landscape and the people who call Central Florida home.
He has served our country as a member of the United States Army Reserve and the Florida National Guard, experiences that instilled in him a strong sense of discipline, leadership, and service. Professionally, Will has built a diverse career, holding roles in government affairs, business development, marketing, and customer service. His background has equipped him with a wealth of expertise in account management, consultative selling, B2B engagement, and relationship building.
Throughout his career, Will has established a proven track record of success by consistently delivering results through problem-solving, strategic vision, and negotiation skills. He is known for his ability to strengthen relationships and drive organizational growth while ensuring stakeholders feel valued and supported.
Beyond his professional life, Will is a proud husband and girl dad who enjoys fishing, boating, and all things related to the ocean. His love for Florida’s natural beauty and lifestyle reflects the same commitment he brings to building a thriving community in Orlando.