Team DOP
Jill Vaughan
President & CEO
Jill Vaughan is the President & CEO of the Downtown Orlando Partnership (DOP). Prior to joining the organization in December 2020, she served in a number of senior development and leadership roles with AdventHealth Foundation. Her extensive background in marketing, sales, and fundraising expands and strengthens DOP’s diverse membership, which includes more than 200 of Orlando’s leading corporate, non-profit, and civic organizations.
With goals of shaping the vibrant, dynamic future of the Downtown Orlando business community, Jill is committed to mobilizing DOP’s vision for powering partnerships, uniting common interests, and extending influence. She believes in the future of Downtown Orlando as a premier destination for business, community, and culture.
Jill holds a Bachelor of Arts degree in Marketing from Michigan State University and loves college sports. Although she is a Michigan State alum, Jill’s three sons are all UF Gators, making her one by proxy. In her spare time, the College Park mom enjoys dining out, traveling, and thrifting— especially for mid-century modern finds. She is fortunate for Downtown Orlando’s diverse industry of venues and assets, and relishes her professional role in sharing them.
Madison Haller
Communications & Events Manager
Madison Haller serves as the Communications & Events Manager for the Downtown Orlando Partnership (DOP), where she leads strategic communications and oversees the execution of key organizational events. Through her work, she advances DOP’s mission to connect and support the downtown business community while elevating the visibility of Orlando’s urban core.
Originally from Maryland, Madison relocated to Orlando in 2021 after earning a Bachelor of Science in Mass Communication from Towson University. Her academic foundation in writing, marketing, and public relations informs her ability to craft compelling messages that highlight the energy and impact of downtown Orlando.
At DOP, Madison’s responsibilities span event management, member engagement, and strategic storytelling. Her expertise in digital communication and relationship building has strengthened the organization’s outreach and contributed to its continued growth and success.
Outside of her professional role, Madison enjoys exploring Florida’s diverse landscapes with her dog and friends, discovering new experiences that inspire her creative perspective.
Emma Strauss
Marketing Manager
Emma Strauss is the Marketing Manager for the Downtown Orlando Partnership (DOP). With a strong background in marketing, event management, and nonprofit development, Emma leverages her expertise to support the growth of downtown Orlando's community.
A proud Florida native, Emma graduated from the University of Central Florida in 2022 with a Bachelor's degree in Film. While her favorite movie may change daily, her dedication to creating community connections and contributing to the success of downtown Orlando remains unwavering.
In her role, Emma oversees DOP’s marketing efforts and event initiatives, connecting residents, businesses, and stakeholders within the city. She is passionate about uniting people through stories and experiences that showcase the unique character of the city, both in person and online.
In her spare time, Emma enjoys hiking, thrifting, and attending concerts — often combining all three while traveling the world in search of new adventures.