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One thing is certain, the plans we had for our businesses two months ago have gone out the window. Now more than ever is the perfect time to form new business approaches and marketing strategies. With that in mind, we gathered some resources to help you navigate and prepare for what's next.

Orlando Runs on Brandin’. 
Blezoo, along with a new blog post on the question "Is investing in branded face masks a smart move for your brand?", has back to work solutions lined up such as promotional face masks and hand sanitizer with a quicker turnaround time.Basemint Creative is looking onward into the fall and beyond with brand planning and guest experiences, keeping social distancing in mind. With full production and turnkey capabilities, they are currently reinventing and creating design solutions to allow for fun and impactful experiences and events while maintaining social distancing.

Capital Analytics Associates offers complimentary access to their publication, Invest, along with a variety of content such as articles and COIVD-19 video interviews (like Mayor Buddy Dyer speaking on Orlando Economic Partnership’s new Business Recovery Assistance and Collaborative Engagement Program).

Orlando Business Journal is known for being a source for business news in Downtown Orlando. In addition to making COVID-19 news free and available to everyone, they put together tips on how to reinvent events during this time, including finding a new format, a new marketing plan and a new voice.

South Street & CO created a Remote Guide to help people transition to WFH, an IGTVchannel with short videos showcasing marketing tips and tricks and a blog full of free content and resources to help businesses with their marketing. In addition, free checklistsfor social media, email marketing and blogging.

Coming up on May 19, at 2:00 PM, Spectrum Reach will host a webinar, Looking Beyond: What’s next to help local businesses succeed? The webinar will discuss expert insights on the big question: “Now what?” What’s next for government relief efforts, future financial assistance, and the resources to help your business think beyond the current climate and thrive in the coming months?

Wagner Agency is giving back to the community with what they know best. They are offering a choice of 4 free solutions for small businesses that could use their help.

  • Website, SEO and social audit
  • Business and marketing audit
  • Key insight and trends report
  • One Facebook live event production

Time to work it.

I am back at it with a few quick reads, podcasts, and of course, a list of beats to get you ready for the weekend.


What We're Missing, By Missing Strangers Now
May 7, 2020, 12 minutes
With a lot of us stuck at home, trying to physically distance from each other, one part of daily life has largely disappeared: bumping into strangers. On today's show, Maddie talks with Yowei Shaw, a reporter from NPR's Invisibilia, about the surprising benefits of stranger interactions. And Short Wave tries out QuarantineChat, a workaround to our current strangerless existence.Pizza and Hard Seltzer: The Quarantine Combo
May 8, 2020, 22 minutes
How the lockdown is affecting booze and takeout. Plus, a conversation with Rob Lynch, CEO of Papa John's.Reads.

Roundup: Places to eat outside that aren’t a parking lot
Bungalower Staff

What it means for businesses to ‘build back better’ after COVID-19
Fast Company

The Covers Edition
Soccer Mommy – I’m On Fire
Lake Street Drive – Rich Girl
Best Coast - Rhiannon
Ryan Adams – Wonderwall
Cat Power – New York
Haim – That Don’t Impress Me Much
Iron & Wine – Such Great Heights
Rose Cousins Feat. Bear’s Den – I Would Die 4 U

Did someone say FREE PARKING?! Yes, you read that correctly, enjoy free parking in Downtown Orlando through the Park DTO Program now through September 1, 2020. Here are the details.

  • Enjoy complimentary two hour parking, all day every day, in metered street spaces by using the ParkMobile app and code: ParkDTO (This code can be used a maximum of three (3) times per account.)
  • Receive three hours of complimentary parking inside specific City of Orlando parking garages with validation stickers from participating Downtown restaurants and retailers.
  • Promotion codes and validation stickers are valid 24 hours a day, seven days a week. Any amount owed in excess of the validated time is the responsibility of the person parking.

P.S. Downtown businesses can still request validation stickers.


During a time when we would typically be hosting a Third Thursday event, we invite you to join us for a Zoom happy hour. And what would a Third Thursday event be without free beer and wine? Here's the scoop.

Red or White.
Compliments of Servpro of SW and E Orlando, you can select red or white wine to be delivered to you (but we need to know your address and preference asap to make sure you are not empty-handed!). Simply reply to this email with your preference, and we will take care of you.

Beer, S'il Vous Plait.
Ivanhoe Park Brewing Co. has beer ready for DOP members to pick up. It is, of course, limited and first come first serve. To pick up your beer, tell them you are here for the "DOP special" anytime Monday through Wednesday, from 4:00 - 8:00 PM. (PSST! While you are there, snag 2 growlers (32oz beers!) for $15.)

Be sure to snap a photo when you receive your drink of choice and share it on Insta. Don't forget to tag your business and DOP for even more love!

Event Details.
DOP Happy Hour | May 21, 2020 | 4:30 PM
Zoom meeting ID: 836 392 99537

Hope to see you there!

Bayhill Jewelers Downtown has recently changed it up. The beautiful shop on Orange Avenue is now an outlet for beautiful estate pieces as well as designer pieces at 30-50% off. And double bonus, all Mont Blanc is 10% off. This location will still carry the Hearts on Fire collection, but sorry folks, that one remains at regular pricing.

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